Assessment: It all starts by understanding what results your business is looking to achieve with Search Engine Marketing. Method Search will conduct an in-depth discussion with you to document your needs, and assist you in clarifying them if you need help. We will then perform an in-depth assessment, the result of which will be a detailed optimization plan that includes actionable, prioritized items to improve results.

Paid Search Advertising Management : Your pay-per-click results will go from walking to flying. Method Search leverages best-of-breed tools and techniques to ensure that your advertising budget yields the best results. You can expect consistent, easy-to-understand reporting that details in laymans terms how we have converted visitors into paying clients. We use multivariate testing, custom landing pages, dynamic insertion, and many more tools and strategies to ensure that the ads displayed will convert clicks into clients. However, having a paid search account doesnt necessarily make sense for all businesses. For example; if you happen to be in a business where there are a dozen or more big-player competitors who can lose money on their pay-per-click campaigns simply for branding purposes, it may not make sense to jump in and try to outspend them. We'll let you know if thats the case for your business, and help you identify what method is best for you.

Search Engine Optimization (SEO): SEO refers to the art and science of making your site rank well in various Search Engines Organic (or "Natural") Search Engine Results Pages (SERPs). While a comprehensive SEO effort can take longer to show results, it can be a powerful way to differentiate your business. It all starts with the basic blocking and tackling method of making sure your site targets the correct keywords. Then its essential to go "under the hood" and into the code of your site's pages. We do this to ensure that your pages present those keywords and relevant content in a way that the Search Engines will value.